Product Publishing

1Preparation for publications

Receipt-list before upload

• Seller account activated and approved
• Product fully ready — all files checked
• Created an attractive preview (1920x1080px)
• Written detailed description (minimum 300 characters)
• Prepared screenshots (minimum 3 pieces)
• Price and license types determined
• Correct categories and tags selected
• Documentation ready (README, instructions)

Requirements to products

General requirements:

• Originality: only your own work or licensed
• Quality: professional level of execution
• Functionality: without critical bugs
• Validity: compatibility with modern software versions
• Documentation: instructions by installation and use
• Legality: no violations copyright rights

What is prohibited:

• Plagiarism: copies of others' work
• Low quality: amateur level
• Illegal content: hacked software, viruses
• Incomplete work: demo versions, incomplete drafts
• Outdated: incompatibility with current versions
• Deception: non-compliance description

2Download product

Start process

1. Log into your account seller
2. Go to Seller dashboard
3. Click "Upload product"
4. Will open form for adding the product

Basic information

Product title

• Minimum: 10 characters
• Maximum: 100 characters
• Should be descriptive and appealing
• Include keywords for search
• Avoid ALL CAPS and spam

Examples of good titles:

Examples of bad names:

Brief description (subtitle)

• Maximum: 160 characters
• Displayed in the product card
• One sentence — the main advantage

Example:

Category and tags

Choice categories:

• Main category (required): 1 piece
• Additional categories (optional): up to 2 pieces
• Choose the most relevant category

Available categories:

Tags (key words):

• Minimum: 5 tags
• Maximum: 20 tags
• Use relevant keywords
• Separate with commas
• Avoid duplication

Example tags for UI Kit:

3Complete description product

Description requirements

• Minimum: 300 characters
• Recommended: 1000-2000 characters
• Markdown formatting support
• Structured and readable text

Structure description

1. Introduction (what this is)

• Brief description product
• Who this is for
• Main advantages

2. Features (what is included)

• List all features
• Technical characteristics
• that will receive buyer

3. Technical details

• Formats files
• Compatibility (software versions)
• System requirements
• Sizes, resolution of

4. Usage

• Examples changes
• for which projects suitable
• Who it will be useful for

5. Support and updates

• Is technical support included
• Free updates period
• how to contact the author

Example of a good description

4Visual materials

Main preview

Requirements:

• Size: 1920x1080px (required)
• Format: JPG or PNG
• Maximum size: 5 MB
• Aspect ratio: 16:9

What should be on the preview:

• Demonstration product
• Name (large font)
• Key benefits (2-3 points)
• Product style
• Contrast and readability

What to avoid:

• Too many text — previews are not read
• Low resolution — pixelated images
• Overload — too many elements
• Deception — preview not matches product

Additional screenshots

Requirements:

• Minimum: 3 screenshots
• Maximum: 10 screenshots
• Size: minimum 1200x800px
• Format: JPG or PNG
• Maximum size: 3 MB each

that show:

• Screenshotfrom 1: Overall view of product
• Screenshotfrom 2: Details and features
• Screenshotfrom 3: Usage examples
• Screenshotfrom 4-10: Additional features, variations

Video presentation (optional)

• Duration: 30-180 seconds
• Format: YouTube or Vimeo link
• Show the product in action
• Without music (or quiet background)
• Clear demonstration of features

5File Downloads product

File requirements

• Maximum size one file: 500 MB
• Maximum number of files: 20 pieces
• Total size all files: up to 2 GB
• Supported formats: ZIP, RAR, 7Z, or individual files

Recommended archive structure

Organize files in a logical structure:

Required files

1. README.txt

• Description product
• Instructions by installation
• List files and their purpose
• System requirements/software
• Support contacts

2. LICENSE.txt

• Terms of Use
• that allowed and prohibited
• Type licenses

File types by category

Design:

• Source files: PSD, AI, SKETCH, FIG, XD
• Export: PNG, JPG, SVG
• Fonts: TTF, OTF (if allowed license)

Code:

• Source code: HTML, CSS, JS, PHP, Python, etc.
• Configuration: JSON, YAML, ENV examples
• Database: SQL files, migrations

3D:

• Models: BLEND, FBX, OBJ, MAX, MA
• Textures: PNG, JPG, EXR
• Renders: PNG, JPG high resolution

Video:

• Projects: AEP, PRPROJ, FCPX
• Renders: MP4, MOV, ProRes
• Plugins: documentation by installation

6Pricing and licenses

Installation prices

Range prices:

• Minimum: $5
• Maximum: $10,000
• Recommended range: $10-100

Pricing factors:

• Complexity: how many time spent
• Quality: level of detail
• Uniqueness: are taxes applicable
• Competition: prices of similar products
• Volume: number files and features
• Target audience: freelancers or company

Types licenses

you can offer several options:

More details on licenses: Types licenses

Discounts and promotions

you can install:

• Introductory price: discount on first week after publications
• Holiday discounts: Black Friday, New Year, etc.
• Bundle offers: discount during purchase several products

7SEO and visibility

SEO optimization

Meta Title (heading for search engines):

• Maximum 60 characters
• Includes the main keyword
• Automatically generated from product name

Meta Description:

• Maximum 160 characters
• Brief description for results search
• Includes call to action

URL product:

• Generated automatically from names
• Contains key words
• you can change once when creating

Optimization for search on platform

• Use popular keywords in name and description
• Add all relevant tags — maximum 20
• Fill in all fields — algorithm considers completeness
• Quality visuals — high CTR improves ranking
• Receive reviews — rating affects on posi in search

8Product moderation

Submitting for moderation

After filling in all fields:

1. Check all information again
2. Make sure files are uploaded correctly
3. Click "Send for moderation"
4. Product will receive status "Under review"

What is checked

• Originality: no plagiarism
• Quality: compliance standards
• Functionality: files open and work
• Description: compliance product, correct language
• Preview: quality images
• Files: presence all required files
• License: correct terms
• Rules: compliance with platform rules

Moderation timelines

• Usually: 1-3 business days
• Complex products: up to 5 business days
• Weekdays: moderation on Monday
• Holidays: moderation suspended

Moderation results

Approved

• Product published and available for purchase
• You will receive an email notification
• Product will appear in catalog and search
• You can start promoting

Declined

• You will receive the rejection reason
• Product will return to drafts
• Fix the noted issues
• Resubmit for moderation

Common rejection reasons

• Plagiarism: product copied with other platform
• Low quality: not matches professional standards
• Non-working files: archive damaged or files not open
• Incomplete description: not enough information about product
• Bad preview: low resolution or not matches product
• Rule violation: prohibited content
• Duplication: product already exists on the platform

9After publication

Promotion product

Product published — time to promote it!

• Social media: share in Twitter, Instagram, Facebook, LinkedIn
• Portfolio: add on Behance, Dribbble, DeviantArt
• Communities: Reddit, Designer News, ProductHunt
• Forums: thematic forums and discussions
• Email: send subscribers (if is subscriber base)
• Blog: write to article about creating product
• YouTube: create video-review or tutorial

Receiving first reviews

Reviews are critically important for sales:

• Ask friends/colleagues buy and leave an honest review
• Offer a free copy in exchange for a review (specify this)
• Request a review from buyers in 7-14 days after purchases
• Respond on all reviews — positive and negative

Monitoring sales

Monitor statistics in the seller panel:

• Views: how many people saw product
• Clicks: how many opened page product
• Conversion: percentage who bought
• Revenue: earned amount
• Rating: average rating

Updates product

Regularly update product:

• Fix bugs and errors
• Add new features
• Update for new versions software
• Improve documentation
• Notify buyers about updates

10Frequently asked questions

How many products you can upload?

Unlimited! Successful sellers have 10-50 products in their portfolio.

Can I edit product after publications?

Yes, at any time. Changes to description and price apply immediately. File changes go through moderation.

How many time takes moderation?

usually 1-3 business days. During holidays it can take up to 5 days.

What to do if the product is rejected?

Read the rejection reason, fix the issues and resubmit for moderation.

Can I delete product after publications?

Yes, but buyers will retain access to already downloaded files.

how often needed update products?

Minimum times in 6-12 months for maintaining currently and compatibility.

Can I change the price after first sales?

Yes, but it's better not to raise the price sharply — this may deter potential buyers.

Do I need to specify authors used libraries?

Yes, if the license requires it. Specify in the LICENSE.txt file.

that if buyer complains on bug?

Quickly contact with , fix problem and upload update. Good support = good reviews.

Can I sell product simultaneously on other platforms?

Yes, exclusivity is not required. But the price must be competitive.