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Pricing
How to set the right price for your products on shookout — fees, strategies, multi-tier licensing, and how to optimise over time
Fees and what you earn
On every completed sale, three fees apply before the remainder is credited to your balance:
| Fee | Amount | What it covers |
|---|---|---|
| Platform commission | 5% | shookout hosting, distribution, and buyer support |
| Stripe processing | 2.9% + $0.30 | Card payments, Apple Pay, Google Pay |
| Currency conversion | 2.5% | Applied when buyer currency ≠ your payout currency |
ℹ️ The currency conversion fee only applies when a buyer pays in a different currency from your PayPal account. Domestic sales in your own currency are not affected.
Earnings calculator
Enter your product price to see how the fees break down and what lands in your balance.
How much will I earn?
Currency conversion (2.5%) is not included above — add it manually if your buyers pay in a different currency.
Examples at a glance
| Product price | Platform (5%) | Stripe (2.9% + $0.30) | You receive |
|---|---|---|---|
| $10 | $0.50 | $0.59 | $8.91 |
| $25 | $1.25 | $1.03 | $22.72 |
| $50 | $2.50 | $1.75 | $45.75 |
| $100 | $5.00 | $3.20 | $91.80 |
| $250 | $12.50 | $7.55 | $229.95 |
| $500 | $25.00 | $14.80 | $460.20 |
Pricing factors
Complexity and time invested
A useful starting point is to estimate hours worked and divide by your expected number of sales:
Base price = (Hours worked × Desired hourly rate) ÷ Expected sales
Example: 40 hours × $30/hr = $1,200 ÷ 50 expected sales = $24 base price
Quality level
- Entry-level work: price at or slightly below category average
- Professional quality: price at category average
- Premium / polished: price 50–100% above average
- Unique / no direct competitors: set a premium price confidently
What's included
- Files only: base price
- + Documentation: add value, justify a higher price
- + Source files: worth more to professional buyers
- + Technical support: justifies a significant premium
Competitor research
- Find 5–10 similar products in your category
- Note their prices and quality level
- Calculate the average
- Position your price relative to where your product sits on quality
Tip: If your product is better than most alternatives, price it higher — buyers on shookout are looking for quality and will pay for it.
Pricing strategies
Market penetration
Launch at 20–30% below competitors to build reviews fast, then raise the price once social proof is established.
Premium positioning
Launch at a high price from day one, emphasising quality and exclusivity. Best for unique or high-effort products.
Market average
Price at the category average. A safe, low-risk approach for competitive niches.
Multi-tier
Offer Personal, Commercial, and Extended licences at different prices. Increases average order value significantly.
Flash Sales
Run time-limited discounts to drive spikes in sales and visibility. Available to verified sellers.
Bundle
Group related products and sell them together at a discount. Raises perceived value and order size.
Multi-tier licensing
Offering multiple licence tiers for the same product is one of the most effective ways to increase revenue without changing what you sell. You create licence templates in Store Manager → Terms of Service and attach them during product submission.
Common tier structure
Personal Licence — base price
For personal, non-commercial use only.
Commercial Licence — typically 1.5–2× base price
Permits use in commercial projects and client work.
Extended Licence — typically 3–5× base price
Broader rights including redistribution or inclusion in products for resale.
Why multi-tier works
- Professional buyers will choose Commercial or Extended without hesitation
- The higher tiers make the Personal tier look affordable by comparison
- Average order value increases without extra effort on your part
Example: three tiers in practice
| Licence | Price | You receive (after fees ~7.9% + $0.30) | Who buys it |
|---|---|---|---|
| Personal | $30 | ~$27.33 | Students, hobbyists |
| Commercial | $50 | ~$45.75 | Freelancers, small studios |
| Extended | $120 | ~$110.22 | Agencies, SaaS products |
Pricing psychology
Anchor effect
Buyers judge a price relative to the first number they see. Showing a higher-tier price first makes lower tiers feel like a bargain:
- Without anchor: $49 Personal — feels expensive
- With anchor: $149 Extended → $49 Personal — feels very reasonable
Charm pricing (.99)
Prices ending in 9 are perceived as noticeably cheaper than the next round number. Use $19, $29, $49, $99 for mass-market products.
Prestige pricing (round numbers)
For premium or exclusive products, round numbers signal quality: $50, $100, $200 feel more intentional than $97 or $98.
Use .99 endings for high-volume, lower-priced products. Use round numbers when positioning as premium.
Adjusting prices over time
When to raise your price
- You have a strong review score (4.5+) with 20+ reviews
- Sales are growing consistently month over month
- You released a significant update with new content
- Your product has reached a top position in its category
When to lower your price
- Fewer than 5 sales per month after 3 months at current price
- Strong new competitors appeared at lower prices
- Reviews mention the price feels high for what's included
How to test your pricing
- Set your initial price and sell for one month — record sales and revenue
- Adjust price by ±20% and sell for another month
- Compare: sales × price = revenue — keep whichever generates more
- Repeat every 3–6 months as your product matures
Avoid changing prices more than once a month — frequent changes create uncertainty for buyers. Changing the price never affects buyers who have already purchased.
Frequently Asked Questions
How do I find out what competitors charge?
Browse your category on shookout, find 5–10 similar products, and note their prices. Calculate the average — that's your market baseline.
Can I change my price after the first sales?
Yes, at any time. Existing buyers are not affected — the new price only applies to new purchases going forward.
Should I discount on launch?
If you have no reviews yet, a launch discount of 20–30% helps generate early sales and social proof. Use Flash Sales (available to verified sellers) to run a time-limited promotion.
Is multi-tier pricing worth setting up?
Yes — offering Personal, Commercial, and Extended licences almost always increases average order value. Professional buyers will choose higher tiers without hesitation.
Should I show a crossed-out original price during a sale?
Yes. A visible before/after price creates a clear sense of value and typically improves conversion.
What if nobody is buying?
Price is rarely the only factor. Check your preview images, product description, and category placement first. If all three are strong and sales are still low, then test a lower price.
Can I price above $500?
Yes. High prices work when the product is of exceptional quality, solves a complex problem, or is aimed at professional or agency buyers who understand the value.
Ready to set the right price?
Open Store Manager and update your product pricing at any time.
Open Store Manager